Wednesday , June 26 2019
Breaking News

“Here +Now” Deodorant: Justin Bieber Partners With Schmidt Naturals

Justin Bieber is taking on an unusual collaboration with Schmidt’s Naturals, launching a deodorant this fall called “Here + Now.”

According to AdAge, the new deodorant will launch globally both online and in physical stores.

“Here + Now has various meanings, but to me, it’s about being present in daily life,” Schmidt’s Naturals CEO Michael Cammarata told AdAge.

“…We don’t limit availability. We’re able to make natural products accessible. I think the partnership with Justin really shows the brand extends beyond a niche.”

Cammarata also noted that there are other celebrity collaborations in store, and the company will soon unveil hemp-oil and CBD varieties.

Bieber took to Instagram on Tuesday (May 21) to share his excitement over the launch. See below.


About Lanre Oyetade

A multiple award winner in Economics and business journalism, Lanre Oyetade has served close to two decades in the media industry, spanning different notable stables, where he is privileged to have risen to the position of a title editor. A masters degree holder in Economics from the University of Lagos and doctoral student at the Babcock University, he is a winner of the prestigious NMMA Capital Market Award for two consecutive years (2004 & 2005), and was also a nominee for the body’s banking and finance and money market awards for two years. In 2013, he also won the Most Outstanding Business-Reporting Title Editor award of the National Institute of Marketing of Nigeria (NIMN). A minister in the LORDS’s vineyard, he has been an inspirational speaker and resource person at many corporate and religious fora since early 2004, and has so far authored three books on the capital market; on personal effectiveness, and on personal finance, in 2008 and 2014, respectively.