Tuesday , November 13 2018
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Dangote initiates World Puff-puff Day, targets Guinness record

The President, Dangote Group, Aliko Dangote, has initiated a new project aimed at celebrating hardworking homemakers.

The project, tagged the World Puff-puff Day, is to be celebrated on October 27 every year, according to Dangote Flour Mills.

Two tonnes (40 bags of 50-kilogramme) flour were used at the maiden edition of the event, which held on Saturday, with 30,000 pieces of puff-puff produced.

The Group Marketing Executive, Dangote Flour Mills, Mrs Funmilayo Bolarinwa, said the firm aimed to beat the current Guinness Book of World Records of 200kg (four big bags) of flour fried at a particular location.

“We brought over 50 confectioners selected from different parts of Lagos to fry different flavours and varieties of puff-puff, including pepper, vanilla, coconut and other flavours,” she said.

On the sidelines of the event, the Executive Director, Dangote Flour Mills, Halima Dangote, said the festival was the firm’s way of giving back to the community.

Halima added, “Next year, we will involve all our competitors like Flour Mills of Nigeria and others, because the puff-puff is the common delicacy that connects us.

“Everyone at this festival is guaranteed unlimited supply of puff-puff and we have a master class with Chef Eros, who will teach people how to make puff-puff in the comfort of their homes.”

The Chief Executive Officer, Dangote Flour Mills, Thabo Mabe, said that the festival was the most current and important event for the company, because it was a way of supporting households that baked bread and other pastries with the Dangote brands.

“We are introducing 1.5kg of flour so that every household in Nigeria can have access to flour to make puff-puff, which is Nigeria’s beloved eat-and-go snack,” he stated.

The event featured a brief appearance by Aliko Dangote. – Punch

About Lanre Oyetade

A multiple award winner in Economics and business journalism, Lanre Oyetade has served close to two decades in the media industry, spanning different notable stables, where he is privileged to have risen to the position of a title editor. A masters degree holder in Economics from the University of Lagos and doctoral student at the Babcock University, he is a winner of the prestigious NMMA Capital Market Award for two consecutive years (2004 & 2005), and was also a nominee for the body’s banking and finance and money market awards for two years. In 2013, he also won the Most Outstanding Business-Reporting Title Editor award of the National Institute of Marketing of Nigeria (NIMN). A minister in the LORDS’s vineyard, he has been an inspirational speaker and resource person at many corporate and religious fora since early 2004, and has so far authored three books on the capital market; on personal effectiveness, and on personal finance, in 2008 and 2014, respectively.